User eXperience Design Company
The tangram is originally an ancient Chinese puzzle that has been handed down from generation to generation. Sometimes referred to as the wisdom puzzle, the tangram is made up of seven geometric pieces that are assembled to form new shapes.
Tangram Design Lab. was founded on this very notion of constant evolution based on a deep understanding and creativity that result in new value for the user experience.
Tangram Design Lab. has continued to evolve by building on its wide range of expertise and by constantly aiming for novelty across all types of media.
From the establishment of Tangram Design Lab. in 2008, Tangram continues to maintain a strong partnership with such leading global companies as Samsung Electronics, Samsung Techwin, Samsung SDS, and Samsung Everland. Based on these partnerships, Tangram Design Lab has developed OS, and continues to develop advanced software, mobile applications for the latest technology products.
Tangram Design Lab. consists of the VX Design Part which plans and designs user experience, the BX Design Part which develops products based on user experience and the FX Design Part that translates user environment and experience into visuals.
The Visual Experience Design Part plans and designs information based on the research and analysis of logical user experience.
The Futuristic Experience Design Part plans and designs virtual scenarios based on the analysis of future user environments.
The Behavior Experience Design Part designs user-centered products that were inspired by the user’s hidden behavior.
It has also successfully launched its own brand, ‘TANGRAM’ both in Korea and around the world and is increasing its reach in the field user experience design.
The Tangram Design Store is the exclusive online shopping mall for products under Tangram Design Lab’s own brand, ‘TANGRAM’.
2F. Galleria Foret, 685-696
85, Wangsimni-ro, Seongdong-gu,
Seoul, Korea, 133-923
Business Contact;
T. +82 (0)2 538 9330
Please reach out and a business representative will get back to you swiftly.
By communicating with the customer directly through Social Network Services, Tangram Design Lab is quick to bring you the latest relevant news and a wide variety of related visual content. Tangram Design Lab is dedicated to growing into a complete user-based experience design company that continuously communicates and moves with you, the customer. Tangram Design Lab thanks you for your continued interest and support.
Copyright © 2012 
Tangram Design Lab., Inc. 
All rights Reserved.

TANGRAM ® Brand and logo is either registered trademark of Tangram Design Lab., Inc.  in Korea and / or other countries. Neither this publication nor any part of it may be reproduced, stored in a retrieval system, or transmitted in any form or by any mean, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of Tangram Design Lab., Inc.
GQ Korea for the iPad has been developed with Doosan Magazine, the Korean agency that publishes the Korean edition of this trend-setting top class magazine.
While most other domestic digital magazines are simply PDF versions of the hardcopy, the GQ Korea digital magazine offers a whole new experience to the user.
It offers a wide variety of content from videos, audios to slide shows along with innovative interactive features that put GQ Korea on the digital map with a unique and distinctive identity.
The ‘Everland Guide’ was developed to offer users the opportunity to experience Everland, one of the world’s four major theme parks, in the palm of their hands.
It is a Location-based service (LBS) that gives information on five major features that include, guides to rides, attractions and performances, information on wait time for rides, recommended courses, maps, and ‘My Page’ where you can customize information.
The real-time ride wait time service is one of the most popular services as it allows Everland visitors to enjoy the expansive theme park to the fullest.
S10 & E10 CAMCODER OS 2009
Tangram Design Lab. is working closely with the Samsung Electronics Digital Imaging business division to build brand identities for cameras and camcorders that are being launched by Samsung Electronics.
One of them, the ultra small pocket camcorder HMX-E10 has a full LCD touch screen on the front and although it might not resemble the typical camcorder, it was designed to give the feel of a regular camera when you hold it in your hand.
Meanwhile, the full HD premium camcorder ‘HMX-S16’ was designed with a simple intuitive interface that allows easy access to its wide range of premium functions including 3D motion.
Iriver participated in the 2009 International CES (Consumer Electronics Show) held in Las Vegas, US and unveiled a total of 14 different products including new network devices. At the CES, river hosted an exhibition booth where visitors could experience the company’s distinctive concept.
A stylish 3D film that showcased both the unique design concept of river and the 14 products developed by Tangram Design Lab was shown on three walls of the booth. This film was a popular attraction at CES.
The teaser video for the VVIP premium credit card ‘Raume’. The word ‘Raume’ means ‘space’ in German and the video shows Raume’s promise to deliver all the services the customer wants regardless of time and space.
The credit card Raume offers more than the regular credit card services, it offers a premium concierge service that is tailored to the unique needs of the customer in every way, including credit limit.
Only a selected number of VVIPs are able to apply for this card and this message was communicated in the video through dynamic sound and 3D effects as well as the message that Raume has limitless capabilities.
A video for the launch of Ssangyong Motors Chairman W in full 3D features impressive incidental music and 3D visuals that convey the car’s premium luxury status.
By using this method, an experience of the car that was more realistic than any actual footage was possible, especially since there were no restrictions in camera angles in expressing the commanding presence of the car.
The video effectively showed that Chairman W was the exclusive car for people at the top, which is also in line with the car’s brand slogan ‘Korea’s CEO’.
The 3D method was also an effective way to cut costs in producing advertisements.
Plug into the audio jack of the iPhone and use as a laser pointer, the exciting and innovative 'Smart Dot' has been reinvented as the Bookmark Type 'Smart Dot Pro'. 
Combined with a very robust design and convenient portability, along with now a crisper and brighter laser beam, it offers you even greater satisfaction.
In addition, the newly added features and improved performances of 'Smart Dot Pro' application delivers an unprecedented, new surprising environment of presentation.
The ‘Smart Dot’ project was developed to enter new markets with the aim at delivering new users experiences by reinterpreting an already existing product in the market through true convergence of hardware and software.
By using the free for download ‘Smart Dot’ application for Android and iOS, the actual laser pointer and a virtual mouse pointer on the screen can be shown at the same time.
By combining a laser pointer and Smart Phone, ‘Smart Dot’ is an exciting new product that allows the use of both a physical and virtual laser pointer simultaneously.
'Smart Case' is different from the average iPhone case. It does more than simply protect or add style.
It was designed with the lifestyle of the user in mind. It's biggest feature is that it lets the user carry up to credit card.
And it not only carry credit card, it can carry any type of card, be it a membership card, ID card or even a card-type mirror or money clip.
The Pole 1.5 Project emphasizes the business ‘Presentation’, which highlights the roles of and the relationship between the USB flash drive and the laser pointer.
It is also based on user experience. Pole 1.5 is a simple stick that is only 1.5cm wide, yet functions both as a USB flash drive and a laser pointer.
It helps the user conduct presentations efficiently and in style.
Distinguished from other products, this compact, stylish, and uniquely designed product allows for simple installation of a smart phone to a bicycle.
Simply attach the clip into back cover of the smart phone and hook it up with the bracket.
It is a highly attractive bike accessory for predominant stylish bike rider who enjoys daily ridings. It looks great even when the smart phone is not attached.
Hyundai Card of Korea and Tangram Design Lab. have collaborated to co- design and develop a Smart Case for iPhone 5. This special project between the one of the Korea's leading credit card companies (famous for their designs) and Tangram has been forged with Hyundai Card's desire to allow more fluid access for transactions for the customers, while providing better exposure of Hyundai cards to the general public.
Perfectly harmonized with innovative design of the iPhone 5, the Smart Case 3 has been designed to protect the iPhone from external shock while the improved design of the card compartment houses a maximum of two credit cards; all this without adding excess bulk and maintaining convenient to use.
Make your iPad into a terrific convenient notebook. Combined with Apple's Bluetooth Wireless Keyboard, perceived as one of the best keyboards, ‘Smart Top’ transforms your iPad into a stylish notebook.
Made with soft to the touch quality materials both inside & out, it will provide you with greater satisfaction. The unique structure makes it compatible with all generations of iPad and creates a new exciting user experience.
Eternal storage of your sweet memories in ‘Smart Album’, as you used to do yester-years on paper albums. With various colors and convenient portability, this small and solid design item will provide you an excellent satisfaction.
It offers intuitive usability and cookie-like design, and when you synchronized it with its application, you can manage your photos and videos more conveniently and intuitionally. ‘Smart Album’ can be connected with the Smartphone and the computer and it offers you never-experienced exciting new user experiences.
No more unnecessary remote controllers in the house. By plugging into the audio jack of Smartphone, it becomes an exciting and innovative Clip Bookmark Type integrated remote controller, ‘Smart Remote’, supports both Apple iOS and Google Android OS.
Together with convenient portability, it's tiny and robust design would deliver extra satisfaction. Various multimedia devices can be controlled by the application. It offers you new, astonishing, and never-seen user experiences.
Transform your home into a fine art gallery with romantic music. Simply connect the iPad and launch the free for download application, ‘Smart Mount’ and it will create a gallery ambience in your home with the music you love.
It also can be used as a Wireless Bluetooth Speaker with or without mounting the iPad on it and still listen to music on your iPad. This unique and robust des gin and high quality sound system will provide you a never-seen exciting new user experience.